A collaborative Automobile Advertisement Campaign for the company Mini Cooper. My partner and I came up with the static electricity concept - having one's hairs stick up as they touch the wheel of the car. This promotes the Mini Cooper's best attributes and core values, such as the thrill, sustainability aspect, and its promise to keep growing and evolving with the changing world. Along with learning the concept of advertising, we ensured that the campaign maintained a sleek, straightforward, and alluring feel altogether. Electrifying, isn't it?
Skills and Tools: Branding, Advertising, Illustrator
