Carmel-by-the-Sea. The closet thing to Europe. By playing into the similar architecture and views, we sought to captivate the viewer's attention to the statement of "Drive to Europe". We designed a magazine layout, bus stop signage, and social media post to showcase how Carmel shares the same essence as Europe’s most enchanting destinations, inviting the people of California and nearby states to come visit this coastal, charming town. Vibrant colors and illustrated elements mixed with photography convey playfulness as well as sophistication.
