Coffee Packaging and Branding for Original Company. HUMM Coffee Co exhibits a cozy fresh, organic branding style that plays with fun colors and illustrative elements that tie into each coffee roast's region. The illustrations are drawn carefully to convey a nature aesthetic. The logo is a minimalistic hummingbird that fits snug above the logotype. My chosen target audience for this brand is college students and adults. The hummingbird is a hardworking bird who flutters quickly from flower to flower to intake nectar, which gives them sweet energy. This relates to young adults working hard and needing energy to get through the day. This coffee brand will surely give that needed buzz to get one throughout the day.
Skills and Tools: Packaging, Branding, Logo, Typography, Adobe
